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Sitki Sitki
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6 years ago
A program that ties marketing to a charity in order to generate goodwill is called:
A) cause-related marketing.
B) social responsibility marketing.
C) social media marketing.
D) sponsorship marketing.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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Sitki Author
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#2
5 years ago
Correct again
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