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lstar1993 lstar1993
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Question 1.

In response to threats from such companies as AOL, Amazon.com, Yahoo!, eBay, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as ________.

• disintermediation

• reintermediation

• new-market synchronization

• e-commerce

• e-collaboration

Question 2.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

• direct-selling capability

• well-established brand names

• better prices

• one-on-one communications

• greater value
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Marketing Management

Marketing Management


Edition: 13th
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lstar1993 Author
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Brilliant ツ
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Just got PERFECT on my quiz
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This site is awesome
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