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jonnyjon jonnyjon
wrote...
Posts: 450
5 years ago

Question 1.

For a consumer to be delighted with a product or service he or she must perceive that performance exceeds expectations.

• true

• false

Question 2.

The ultimate goal of the customer-centered firm is to create high customer satisfaction.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Answer verified by a subject expert
antheadanthead
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Posts: 408
5 years ago
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