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jonnyjon jonnyjon
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5 years ago

Question 1.

For a consumer to be delighted with a product or service he or she must perceive that performance exceeds expectations.

• true

• false

Question 2.

The ultimate goal of the customer-centered firm is to create high customer satisfaction.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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antheadanthead
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#1
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5 years ago
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jonnyjon Author
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5 years ago
Just got PERFECT on my quiz
Smair87
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Yesterday
Thank you, thank you, thank you!
7.prime7105
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2 hours ago
Helped a lot
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