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normie normie
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7 years ago
Which of the following is most likely conducted during and after an ad campaign?
A) brand experience research
B) media audit
C) competitive analysis
D) copy testing
E) concept testing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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