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Consle Consle
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6 years ago
In terms of market segmentation, the usage segmentation approach offers each of the following advantages except:
A) a meaningful classification scheme based on actual behavior of customers.
B) ability to reduce a large volume of customer data to a few, concise clusters.
C) ability to measure the growth of each cluster and the migration of customers from one cluster to another.
D) ability to compare a firm's customers with customers from competing firms.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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