Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
To encourage bigger purchases and to build brand loyalty, Flies-R-Us will send a baseball cap with the brand logo on it to any customer who places an order of $150 or more. The baseball cap is an example of ________.
A) a point-of-purchase material
B) naming rights
C) brand entertainment
D) a billboarding effect
E) a premium
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 144 times
1 Reply
Replies
Answer verified by a subject expert
lirpalirpa
wrote...
#1
Top Poster
Posts: 695
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
this is exactly what I needed
jbarnett14
wrote...

Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
joyceess
wrote...

2 hours ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1300 People Browsing
 104 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 406
  
 129
  
 143
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4
Previous poll results: Do you believe in global warming?