Marketing

A marketing database contains: (Multiple Choice)

A marketing database contains: (Multiple Choice)

A marketing database contains:
A) transactions and interactions individuals have with a firm.
B) information about current customers and customers of the competition.
C) customer transactions and follows accounting principles.
D)

Consle   52   2 Replies

dberg15

Explain the mathematical equation TC = FC + VC in terms for a minor league baseball team.

Explain the mathematical equation TC = FC + VC in terms for a minor league baseball team.

Explain the mathematical equation  TC = FC + VC  in terms for a minor league baseball team.

Tails07   302   6 Replies

1re14ndr00ts

The Mountain Dew Free Flow skateboarding tour, the Philips Groom U tour, and Hershey's Kissmobile ...

The Mountain Dew Free Flow skateboarding tour, the Philips Groom U tour, and Hershey's Kissmobile ...

The Mountain Dew Free Flow skateboarding tour, the Philips Groom U tour, and Hershey's Kissmobile are all examples of
a. ambush marketing.
b. venue marketing.
c. cause marketing.
d. experiential marketing.
e. buzz market

birdseye   285   2 Replies

Mehak Singh

The repetition of marketing messages is not related to cultural beliefs and values.

The repetition of marketing messages is not related to cultural beliefs and values.

The repetition of marketing messages is not related to cultural beliefs and values.
A) True
B) False

chinka   280   3 Replies

Aymane Amouri

Each of the following are trends impacting the use of integrated advertising and marketing ...

Each of the following are trends impacting the use of integrated advertising and marketing ...

Each of the following are trends impacting the use of integrated advertising and marketing communications except:
A) explosion of digital media.
B) increases in perceptions of brand power.
C) changes in channel power.
D) increase

bongua185   60   2 Replies

dberg15

Let's assume there are sophomores, juniors, and seniors in your marketing research class and we ...

Let's assume there are sophomores, juniors, and seniors in your marketing research class and we ...

Let's assume there are sophomores, juniors, and seniors in your marketing research class and we want to know if their average GPAs differ. What is the proper statistical test?
 a. t-test
  b. z-test
  c. Chi-square test
  d. Analy

dymasraja   207   3 Replies

Bruna Horta

Explain the impacts of order cycle time length and variability on both buyers and ...

Explain the impacts of order cycle time length and variability on both buyers and ...

Explain the impacts of order cycle time length and variability on both buyers and sellers.

Question 2

Which of the following theories describes how spokespeople's endorsements work?
 a. cultural meaning

Vickyhung   368   4 Replies

Duy Nguyễn

Marketing communications are the "voice" of the brand. (True or false?)

Marketing communications are the "voice" of the brand. (True or false?)

Marketing communications are the "voice" of the brand.
True or False?

rohu   141   2 Replies

Carolyna Soto

Promotion is designed to increase brand awareness, sales, and ________.

Promotion is designed to increase brand awareness, sales, and ________.

Promotion is designed to increase brand awareness, sales, and ________.
A) identification of target
B) brand loyalty
C) distribution
D) market share
E) media plan budget

goji.go   5548   3 Replies

alex anderson2

Office rules, rigid work hours, and dress codes are all aspects of ________.

Office rules, rigid work hours, and dress codes are all aspects of ________.

Office rules, rigid work hours, and dress codes are all aspects of ________.
A) reference groups
B) corporate culture
C) cross-cultural values
D) cultural cohorts
E) brand communities

debbyFlynn   445   4 Replies

Mariah Martinez1

In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will ...

In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will ...

In the CLEANER MINI CASE, the product placement will be more memorable if it is ________, but will have a greater impact on consumption if it is ________.
A) overt; covert
B) in a children's show; in a show aimed at adults
C) prom

elpkiosk   979   6 Replies

Victoria Hazel

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ...

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ...

In the ECOLITE MINI CASE, Ecolite's support of the Arbor Day Foundation is an example of ________.
A) green marketing
B) buzz marketing
C) advertainment
D) covert advertising
E) cause-related marketing

elpkiosk   243   3 Replies

Jaime Ramos

________ determine what number of intermediaries will be required to achieve the

________ determine what number of intermediaries will be required to achieve the

________ determine what number of intermediaries will be required to achieve the greatest level of efficiency.
A) Marketing demands
B) Competitive markets
C) Manufacturers
D) Retail salespeople
E) Producers

goji.go   5723   4 Replies

Kizmet Johnson

________ is very versatile and can be used at any point in a study.

________ is very versatile and can be used at any point in a study.

________ is very versatile and can be used at any point in a study.
A) Causal research
B) Descriptive research
C) Exploratory research
D) Observational research
E) Provisional research

Jeleci   294   4 Replies

Dimitar Yanakiev

In this type of selling, salespeople either sell products for use in the production and sale of ...

In this type of selling, salespeople either sell products for use in the production and sale of ...

In this type of selling, salespeople either sell products for use in the production and sale of other products, or sell products to channel members who in turn resell them.
a. retail selling
b. in-home selling
c. business-to-business s

birdseye   57   2 Replies

Bobby Chawla

A researcher for Lipton tea is interested in learning how teenagers think of iced tea, and she gives ...

A researcher for Lipton tea is interested in learning how teenagers think of iced tea, and she gives ...

A researcher for Lipton tea is interested in learning how teenagers think of iced tea, and she gives a sample of teens the following incomplete sentence: "Teens who like to drink iced tea are ________."  The teenagers were then asked t

DavenLC   360   5 Replies

Shilpa Poonia

Jackie was surprised when the 40 tickets were hand delivered to her office by the customer service ...

Jackie was surprised when the 40 tickets were hand delivered to her office by the customer service ...

Jackie was surprised when the 40 tickets were hand delivered to her office by the customer service rep from the sports property where Jackie had just signed a 3-year sponsorship agreement. After handing Jackie the tickets, the service rep remarked, &

revmitchell   488   3 Replies

Kira Russell

________ means resorting to a neutral third party who is skilled in conciliating the two parties' interests.

________ means resorting to a neutral third party who is skilled in conciliating the two parties' interests.

________ means resorting to a neutral third party who is skilled in conciliating the two parties' interests.

• Mediation

• Co-optation

• Arbitration

• Negotiation

• Diplomacy

Izzydhindsa   132   2 Replies

Emmanuel Davydov

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway ...

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway ...

Brand names stamped on eggs in supermarkets, featured on video screens in taxis, placed on subway tunnels in between stations, and featured on doctor's examination tables are examples of ________.
A) ambush marketing
B) viral advertisi

elpkiosk   654   3 Replies

Chi ma.

Advertising via behavioral targeting implies that only those consumers known to be interested in a ...

Advertising via behavioral targeting implies that only those consumers known to be interested in a ...

Advertising via behavioral targeting implies that only those consumers known to be interested in a topic would receive ads from a marketer.
 
 Indicate whether the statement is true or false

Question 2

letsdothis545   63   3 Replies

PATRICIA ANNE MARTIN

Paid persuasive communication that uses mass and interactive media to reach broad audiences to ...

Paid persuasive communication that uses mass and interactive media to reach broad audiences to ...

Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.
A) sales promotion
B) advertising
C) sponsorship
D) public r

te3la   186   3 Replies

Adil Shah

Coyle Media's Sports Fan Graph ranks leagues, teams, and media brands in terms of their reach in ...

Coyle Media's Sports Fan Graph ranks leagues, teams, and media brands in terms of their reach in ...

Coyle Media's Sports Fan Graph ranks leagues, teams, and media brands in terms of their reach in social media. Rankings are based on
A) fans on Facebook
B) fans on Facebook and followers on Twitter
C) fans on Facebook and team or

rohu   200   3 Replies

Teddy Reyes

Studies that periodically collect information from random samples of consumers in markets where they ...

Studies that periodically collect information from random samples of consumers in markets where they ...

Studies that periodically collect information from random samples of consumers in markets where they were exposed to a campaign are called ________.
A) semiotic tests
B) test market studies
C) tracking studies
D) concept tests

te3la   277   4 Replies

Mariah Martinez1

When Aleve notes that you can take two Aleve caplets all day instead of more Tylenol caplets, it is ...

When Aleve notes that you can take two Aleve caplets all day instead of more Tylenol caplets, it is ...

When Aleve notes that you can take two Aleve caplets all day instead of more Tylenol caplets, it is using a ________.
A) comparative appeal
B) fear appeal
C) humor appeal
D) negative frame
E) timeliness appeal

elpkiosk   455   7 Replies

Takabayev Alisher

Degree deodorant's sponsorship association with TSN and the Degree Poker Championship allowed for a ...

Degree deodorant's sponsorship association with TSN and the Degree Poker Championship allowed for a ...

Degree deodorant's sponsorship association with TSN and the Degree Poker Championship allowed for a strong brand linkage of a deodorant for a man who takes calculated risks.  This type of sponsorship is called
a. event.
b. sports.

ShadyAh   277   4 Replies

Paula Ayala Vargas

According to Maslow, when Clorox wipes highlight the germ-harboring aspect of conventional sponges, ...

According to Maslow, when Clorox wipes highlight the germ-harboring aspect of conventional sponges, ...

According to Maslow, when Clorox wipes highlight the germ-harboring aspect of conventional sponges, it is addressing
 a. the self-actualizing level of needs
  b. the need for love and belonging
  c. physiological need for health
 

r3r3r   129   3 Replies

bzeb

An advertiser's objectives are stated in terms of the effects the advertiser wants a message to ...

An advertiser's objectives are stated in terms of the effects the advertiser wants a message to ...

An advertiser's objectives are stated in terms of the effects the advertiser wants a message to have on an audience.
A) True
B) False

normie   346   3 Replies

Adil Shah

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost ...

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost ...

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of

Tails07   253   2 Replies

钟正宇

Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had ...

Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had ...

Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had several hits and mentions in the print media and have also aired a series of short commercials on local radio stations with listeners who are likely to be

normie   566   8 Replies

antonio fuentes

Prime time for online advertising is

Prime time for online advertising is

Prime time for online advertising is
A) commuting to work
B) at home during the early evening
C) during the day
D) late evening
E) commuting home from work

Timmy   66   2 Replies

majeeb zafar

Service quality is the only determinant of customer satisfaction. (True or false?)

Service quality is the only determinant of customer satisfaction. (True or false?)

Service quality is the only determinant of customer satisfaction.
True or False?

rohu   133   3 Replies

jcdcd

Q and A for principles and guidelines

Q and A for principles and guidelines

1.   The systems approach views the elements of an organization as interconnected.
2.   Molly is very frustrated because she reports to three different managers who all tell her different things to do at different times.  This is why Henri Fayo

CCRaft0024   1264   1 Reply

aimi

Contests are most appropriate at which stage of the product life cycle?

Contests are most appropriate at which stage of the product life cycle?

Contests are most appropriate at which stage of the product life cycle?
A) trial stage
B) mature stage
C) growth stage
D) decline stage
E) introductory stage

McArgent   76   3 Replies

tim666789

You are planning a factorial research study. There are three variables. One variable, tone, uses ...

You are planning a factorial research study. There are three variables. One variable, tone, uses ...

You are planning a factorial research study. There are three variables. One variable, tone, uses either a humorous or a serious approach. A second variable, length, uses either a 30 second or a 60 second message. A third variable, music, uses either

Lumpoti   189   3 Replies

Quincy Rast

A producer of frozen soups was out of stock for two months on its Wild Mushroom soup because its ...

A producer of frozen soups was out of stock for two months on its Wild Mushroom soup because its ...

A producer of frozen soups was out of stock for two months on its Wild Mushroom soup because its supplier of wild mushrooms could not consistently meet their product specifications. Which of the following factors did they fail to evaluate when select

Fade05   73   2 Replies

Tú Huỳnh

The difference in marketing communications between the B2B and consumer market is

The difference in marketing communications between the B2B and consumer market is

The difference in marketing communications between the B2B and consumer market is
A) the B2B market uses more intermediaries.
B) the B2B market uses more standardized products.
C) the B2B market relies more on personal selling and onli

Kayty   108   3 Replies

sonseongkyun

Distribution programming is the __________ form of channel member support.

Distribution programming is the __________ form of channel member support.

Distribution programming is the __________ form of channel member support.
 a. simplest
  b. most expensive
  c. easiest to establish
  d. most comprehensive
  e. limited

Question 2

T

handa   255   2 Replies

ehowel

Audience fragmentation is the result of several factors, including

Audience fragmentation is the result of several factors, including

Audience fragmentation is the result of several factors, including
A) increased magazine readership
B) new digital channels
C) the lack of specialty networks
D) text-messaging
E) MP3 players

Timmy   267   3 Replies

Wei Wang 151

When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line, ...

When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line, ...

When the stock market crashed in 2008, Scotiabank was running a campaign with the tag line, “you’re richer than you think”.  What is the term for the quick action they took to adjust that campaign?
A) They implemented a contingency plan.

alperkilic   391   4 Replies

FunkyKong Gamer

Segmentation according to the activities, interests, and opinions of consumers is referred to as

Segmentation according to the activities, interests, and opinions of consumers is referred to as

Segmentation according to the activities, interests, and opinions of consumers is referred to as
A) lifestyle marketing.
B) psychographic segmentation.
C) demographic segmentation.
D) lifestyle segmentation.
E) geodemographic

Fade05   138   3 Replies

Tú Huỳnh