Marketing

Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting ...

Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting ...

Tasha and her mother were shopping at a regional mall and were stopped by a researcher requesting them to participate in a research interview. What type of interview is this known as?
 a. mall intercept interview
 b. shopping mediated inter

wonuoha   23   3 Replies

Tingya

ISO 9000 standards set requirements for:

ISO 9000 standards set requirements for:

ISO 9000 standards set requirements for:
 a. global prices.
 b. product quality.
 c. worker compensation.
 d. environmental protection.

Question 2

A researcher was observing a consumer who

blah678   70   3 Replies

jayjaypoh

A mailing list is simply a file of names and addresses that an organization might use for contacting ...

A mailing list is simply a file of names and addresses that an organization might use for contacting ...

A mailing list is simply a file of names and addresses that an organization might use for contacting prospective or prior customers.
 
 Indicate whether the statement is true or false

Question 2

Ran

letsdothis545   29   3 Replies

mariabbas

Compared to a laboratory experiment, a field experiment allows the researcher more complete control ...

Compared to a laboratory experiment, a field experiment allows the researcher more complete control ...

Compared to a laboratory experiment, a field experiment allows the researcher more complete control over extraneous variables.
 
 Indicate whether the statement is true or false

Question 2

A critica

ir_nizam   59   3 Replies

KailaMac18

Which type of effect occurs when demand characteristics actually affect the dependent variable?

Which type of effect occurs when demand characteristics actually affect the dependent variable?

Which type of effect occurs when demand characteristics actually affect the dependent variable?
 a. demand effect
 b. placebo effect
 c. bias effect
 d. spurious effect

Question 2

Public r

ljb99   28   3 Replies

moj201

The accuracy with which experimental results can be generalized beyond the experimental subjects is ...

The accuracy with which experimental results can be generalized beyond the experimental subjects is ...

The accuracy with which experimental results can be generalized beyond the experimental subjects is called:
 a. external validity.
 b. internal validity.
 c. reliability.
 d. synergy.

Question 2[

dexter54   70   3 Replies

kdghpgb

The simplest method of projecting test-market results involves calculating a ratio of test product ...

The simplest method of projecting test-market results involves calculating a ratio of test product ...

The simplest method of projecting test-market results involves calculating a ratio of test product sales to total company sales in the area.
 
 Indicate whether the statement is true or false

Question 2[br

harjoe   42   3 Replies

Maalmb

Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total ...

Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total ...

Johnson and Johnson manufactures more than 100 brands in nearly 50 product categories. The total number of products they manufacture is called the product:
 a. line extension.
 b. cluster map.
 c. mix length.
 d. life cycle expect

katieedid   18   3 Replies

mt1036222

Using coupons and sampling to promote trial purchases would be a good technique for a(n):

Using coupons and sampling to promote trial purchases would be a good technique for a(n):

Using coupons and sampling to promote trial purchases would be a good technique for a(n):
 a. established product.
 b. new brand.
 c. mature brand.
 d. brand that used a lot of television advertising.

Questi

fred213   49   3 Replies

socob255

Swiffer has come out with a new product that is designed to work like a vacuum to clean up small ...

Swiffer has come out with a new product that is designed to work like a vacuum to clean up small ...

Swiffer has come out with a new product that is designed to work like a vacuum to clean up small spills and messes. After the initial ads ran, Swiffer marketing executives measured levels of brand awareness, message comprehension, and attitudes towar

Jameskiller   21   3 Replies

Heyooo

If a researcher wants to control or block out the effect of two or more confounding extraneous ...

If a researcher wants to control or block out the effect of two or more confounding extraneous ...

If a researcher wants to control or block out the effect of two or more confounding extraneous factors, which experimental design is appropriate?
 a. Latin square design
 b. factorial design
 c. hexagonal design
 d. synergistic de

Dierdra   33   3 Replies

Me12345

Triumph Cycles launched their new series of BMX cycles in July. Point-of-sales promotions, fliers, ...

Triumph Cycles launched their new series of BMX cycles in July. Point-of-sales promotions, fliers, ...

Triumph Cycles launched their new series of BMX cycles in July. Point-of-sales promotions, fliers, TV ads, radio announcements, contests, online advertising, and biker-testimonials on billboards were the various methods used to promote the new bikes.

taysmith   22   3 Replies

Elsaria

Which type of criterion validity is present if a new measure is taken at the same time as the ...

Which type of criterion validity is present if a new measure is taken at the same time as the ...

Which type of criterion validity is present if a new measure is taken at the same time as the criterion measure and is shown to be valid?
 a. concurrent validity
 b. performance validity
 c. secondary validity
 d. predictive valid

ashtin6   16   3 Replies

Elsaria

________ explains that motivation depends on the expectations people have of their ability to ...

________ explains that motivation depends on the expectations people have of their ability to ...

________ explains that motivation depends on the expectations people have of their ability to perform a job, and how performance relates to attaining rewards they desire.
 a. Marketing research
 b. Maslow's hierarchy of needs
 c. Perfo

IRIS123456   45   3 Replies

Babel99

Critics contend that many of the products marketed to this group are unnecessary and that the ...

Critics contend that many of the products marketed to this group are unnecessary and that the ...

Critics contend that many of the products marketed to this group are unnecessary and that the communications are too often exploitative.
 a. women
 b. children
 c. seniors
 d. Asian-Americans

Question 2[/col

Mansi   34   3 Replies

itsmatt

The Washington D.C. nonprofit organization that has developed standards and awarded seals to ...

The Washington D.C. nonprofit organization that has developed standards and awarded seals to ...

The Washington D.C. nonprofit organization that has developed standards and awarded seals to companies that meet certain environmental standards is called:
 a. Green Seal.
 b. Blue Angels.
 c. the Green Alliance.
 d. the Environme

hk7   59   3 Replies

oberlin1027

Which of the following is not a typical skill required for trust-based relationship selling?

Which of the following is not a typical skill required for trust-based relationship selling?

Which of the following is not a typical skill required for trust-based relationship selling?
 a. financial planning
  b. information gathering
  c. listening and questioning
  d. strategic problem solving
  e. team building a

vinh   35   3 Replies

HArdyx

Need-satisfaction personal selling is based on the idea that:

Need-satisfaction personal selling is based on the idea that:

Need-satisfaction personal selling is based on the idea that:
 a. customers need to be told what they want.
  b. the customer needs to know what products the firm offers.
  c. salespeople should be friendly because customers need to fe

Inagambit   32   3 Replies

pur

In the middle 1940s, buyers accepted without resistance the tactics used by the high-pressure, ...

In the middle 1940s, buyers accepted without resistance the tactics used by the high-pressure, ...

In the middle 1940s, buyers accepted without resistance the tactics used by the high-pressure, fast-talking salesperson.
 
 Indicate whether the statement is true or false

Question 2

All of the foll

the reader   35   3 Replies

elhelww

The standardized normal distribution is symmetrical about its mean. (True or false?)

The standardized normal distribution is symmetrical about its mean. (True or false?)

The standardized normal distribution is symmetrical about its mean.
 
 Indicate whether the statement is true or false

Question 2

An ad for Skoal tobacco reads, Enjoy tobacco in your office without

wayneyoo   41   3 Replies

ssssaww

Personal selling is moving from relationship-based methods to transaction-based methods. Indicate ...

Personal selling is moving from relationship-based methods to transaction-based methods. Indicate ...

Personal selling is moving from relationship-based methods to transaction-based methods.
 
 Indicate whether the statement is true or false

Question 2

The larger the population, the larger a sample

mac   62   3 Replies

ggabs

Which of the following is one of the most common probability distributions in statistics and is a ...

Which of the following is one of the most common probability distributions in statistics and is a ...

Which of the following is one of the most common probability distributions in statistics and is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences?
 a. normal distribution

DunkinJr   44   3 Replies

Bo

One disadvantage of a sales career is its poor compensation. (True or false?)

One disadvantage of a sales career is its poor compensation. (True or false?)

One disadvantage of a sales career is its poor compensation.
 
 Indicate whether the statement is true or false

Question 2

One suggestion for recording open-ended answers is to summarize or paraphra

tyeoi   16   3 Replies

sbray18

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent ...

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent ...

If an interviewer makes a mistake in recording a respondents' answer, this is a nonrespondent error.
 
 Indicate whether the statement is true or false

Question 2

This metaphor implies that for mark

Ashley b   15   3 Replies

lwbohn

A research study is examining the relationship between gender and type of car owned (i.e., SUV, ...

A research study is examining the relationship between gender and type of car owned (i.e., SUV, ...

A research study is examining the relationship between gender and type of car owned (i.e., SUV, sedan, truck, etc.). Which of the following is appropriate for this type of data?
 a. regression analysis
 b. cross-tabulations
 c. ANOVA

Mpadilla99   78   3 Replies

J_eazy

Suppose Martin, a laptop computer salesperson, tells one of his customers that his computers are as ...

Suppose Martin, a laptop computer salesperson, tells one of his customers that his computers are as ...

Suppose Martin, a laptop computer salesperson, tells one of his customers that his computers are as fast as lightning. Would Martin's comment be considered unethical?
 a. Yes, because the information is deceptive, no computer is fast as lightnin

the reader   38   3 Replies

nadiahoque14

Trust is crucial to the success of long term business relationships. (True or false?)

Trust is crucial to the success of long term business relationships. (True or false?)

Trust is crucial to the success of long term business relationships.
 
 Indicate whether the statement is true or false

Question 2

The hypothesis testing procedure involves:
 a. derive research

Tephy325   50   3 Replies

savannah1986

Dependability is highly related to predictability. (True or false?)

Dependability is highly related to predictability. (True or false?)

Dependability is highly related to predictability.
 
 Indicate whether the statement is true or false

Question 2

What is the alpha level at a 95 percent confidence level?
 a. 0.05
 b. 0.10

reachmegha.in   34   3 Replies

jane.eagar

Which of the following would need to invest larger percentages of their sales revenue in advertising ...

Which of the following would need to invest larger percentages of their sales revenue in advertising ...

Which of the following would need to invest larger percentages of their sales revenue in advertising in order to stay competitive?
 a. automobile companies
 b. telephone companies
 c. smaller competitors in each industry
 d. the b

mmr53   20   3 Replies

ilhugyifhgd

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:

Tests of physiological arousal like the galvanometer and pupillometric tests can be used to:
 a. determine whether or not an ad has made a lasting impact on the viewer.
 b. determine if an ad is offensive to a viewer.
 c. determine inv

vinh   28   3 Replies

BryGuy10

An estimate of the standard error for a t-test of independent means that assumes the variances of ...

An estimate of the standard error for a t-test of independent means that assumes the variances of ...

An estimate of the standard error for a t-test of independent means that assumes the variances of both groups are equal is the:
 a. estimate of the Type I error.
 b. estimate of the Type II error.
 c. pooled estimate of the standard er

keant2   44   3 Replies

SweetMarie1998

In the Starch Readership Test, someone who has noted the ad and also read some part of it that ...

In the Starch Readership Test, someone who has noted the ad and also read some part of it that ...

In the Starch Readership Test, someone who has noted the ad and also read some part of it that clearly indicated the name of the brand or the advertiser would be classified as:
 a. Noted.
 b. Read Some.
 c. Associated.
 d. Read Mo

crage   57   3 Replies

Anna123

A target audience for a new product who is described as being adventurous, carefree and a lover of ...

A target audience for a new product who is described as being adventurous, carefree and a lover of ...

A target audience for a new product who is described as being adventurous, carefree and a lover of the outdoors would be using which of the following variables to create their definition?
 a. demographics
 b. buyographics
 c. psychogra

bobo   61   3 Replies

dfsdfsdf

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ...

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ...

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward environmentalism. Which multivariate statistical technique is appropriate?
 a. regression analysis
 b. ANOVA
 c. cluster analysis
 d. stru

nomejodas   46   3 Replies

jeff21welch

The evaluative attributes related to how things are carried out and done between the buyer and the ...

The evaluative attributes related to how things are carried out and done between the buyer and the ...

The evaluative attributes related to how things are carried out and done between the buyer and the seller are called?
 a. Evaluative attributes
  b. Must-have attributes
  c. Functional attributes
  d. Psychological attributes

jyothi2603   20   3 Replies

socob255

The purpose of the research follow-up is to generate more research projects. (True or false?)

The purpose of the research follow-up is to generate more research projects. (True or false?)

The purpose of the research follow-up is to generate more research projects.
 
 Indicate whether the statement is true or false

Question 2

Consumers consider the most cluttered of all ad media to be

trestinle   22   3 Replies

davis578

The most common categorization of buyers place them into either consumer markets or business ...

The most common categorization of buyers place them into either consumer markets or business ...

The most common categorization of buyers place them into either consumer markets or business markets.
 
 Indicate whether the statement is true or false

Question 2

An oral presentation or written st

MEgsxoxo64   18   3 Replies

Paragonx7

Research has shown that Web sites designed with simple pages and easy to navigate backgrounds are ...

Research has shown that Web sites designed with simple pages and easy to navigate backgrounds are ...

Research has shown that Web sites designed with simple pages and easy to navigate backgrounds are the most popular with visitors.
 
 Indicate whether the statement is true or false

Question 2

In bus

letsdothis545   32   3 Replies

savannah1986

In order to use the multi-attribute model, buyers need to determine the relative importance of each ...

In order to use the multi-attribute model, buyers need to determine the relative importance of each ...

In order to use the multi-attribute model, buyers need to determine the relative importance of each specified characteristic.
 
 Indicate whether the statement is true or false

Question 2

A consumer

oleoys   39   3 Replies

khwill

The least important member of the buying team is the Gatekeeper. (True or false?)

The least important member of the buying team is the Gatekeeper. (True or false?)

The least important member of the buying team is the Gatekeeper.
 
 Indicate whether the statement is true or false

Question 2

In the movie Sahara, the main characters are seen drinking Coca Cola. T

walidkhalifa   35   3 Replies

gurpriya77