Which choice is not a part of the selective hierarchy?
A) Selective attention B) Selective comprehension
C) Selective span D) Selective acceptance
The more someone spends on a product, the more ________ he or she is to the product's price.
A) Sensitive
B) Insensitive
C) Neither sensitive nor insensitive
D) Comfortable
According to the Event Solutions Black Book, what is the most popular site for holding events?
A) Banquet hall
B) Hotel/resort
C) Outdoors
D) Convention center
E) Clubs
Refrigeration condenser and evaporator coils should be kept clean because:
A) accumulated dirt and dust attract mice.
B) accumulated dirt and dust are unattractive.
C) accumulated dirt and dust will reduce the property's resale value.
D) accumulated dirt and dust form a layer of insulation.
With increased demand, or higher guest/customer traffic, the total costs are likely to ________.
A) Increase
B) Decrease
C) Stay the same
D) Remain undetermined
Which of the stages of event management should take place at each stage of the event and is the final step that can measure the success of the event in meeting the goals and objectives?
A) Design stage
B) Planning stage
C) Research stage
D) Coordination stage
E) Evaluation stage
A hotel trying to sell its food and beverage facilities, meeting rooms, retails, etc. to its guests, is an example of:
A) Up-selling
B) Down-stream selling
C) Cross-selling
D) Internal promotion
When employees try to sell a higher priced alternative to a potential customer, it is called:
A) Up-selling
B) Down-stream selling
C) Cross-selling
D) Internal promotion
An executive fully reimbursed for all travel expenses is most likely to be attracted to a(n):
A) Discount rate offer for a hotel room
B) Discount rate offer for a hotel room and a restaurant offering a 9.99 dinner special
C) Discount rate offer for a hotel room and a restaurant offering a 9.99 dinner special and a free breakfast the next day
D) Upscale hotel, having a room-service breakfast, and eating lunch and dinner in a more expensive restaurant.
Customers are more price-sensitive when the price of the product accounts for a large share of the total cost of the ________.
A) Flight ticket
B) Perceived benefit
C) End benefit
D) Monthly budget
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