Convention centers primary purpose is to
A) service clients convention needs when they come to town
B) Bring revenue into the city
C) market destinations and make travel arrangements
D) prepare menus for events
Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:
A) Market targeting
B) Market evaluating
C) Market positioning
D) Market segmentation
Which of the following is NOT a part of the psychographic variable?
A) Social class
B) Lifestyle
C) Loyalty
D) Personality
Which of the following is NOT a demographic variable?
A) Age
B) Gender
C) User status
D) Religion
________ is the amount of business a firm actually receives in relative proportion to its direct competition in the same product class.
A) Actual market share B) Fair market
C) Market share D) Fair market share
A product's ________ is the way the product is defined by consumers on important attributes.
A) Differentiation
B) Position
C) Strategy
D) Homogeneity
Renovation strategies are not one of the basic components of an asset management strategic plan.
Indicate whether the statement is true or false
Most resorts are seasonal and are located in North America, Mexico, and the Caribbean.
Indicate whether the statement is true or false
A precon (pre-conference) session should be held at least ________ before the meeting.
A) one day B) five days C) one month D) two weeks
Which financial statement reflects the basic accounting equation?
A) balance sheet B) statement of cash flows
C) income statement D) statement of retained earnings
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