Which of the following is a full-service merchant wholesaler?
A) Cash-and-carry wholesaler
B) General merchandise wholesaler
C) Drop shipper
D) Mail-order wholesaler
E) Truck wholesaler
Question 2A culture can be divided into subcultures according to
A) personality characteristics of individuals in that culture.
B) motives that members of that cultural group have for their behavior.
C) geographic regions or human characteristics, such as age or ethnic background.
D) income levels.
E) information to which consumers allow themselves to be exposed.
Question 3A consumer buys a printer for her computer, and receives a money-back offer. To get the premium, she has to mail in a form requesting the money back from the manufacturer, rather than the retailer. What kind of premium is this?
a. rebate
b. self-liquidating premium
c. coupon
d. free premium
Question 4All of the following are examples of full-service wholesalers except
A) general merchandise wholesalers.
B) mail-order wholesalers.
C) rack jobbers.
D) general-line wholesalers.
E) specialty-line wholesalers.
Question 5The _____, of Coleman's social class categories, includes approximately 32 of the population, shops for best bargains, and enjoys leisure activities like local travel and recreational parks.
A) upper class
B) middle class
C) first class
D) working class
E) lower class
Question 6Trial offers have the same goal as samples, except that trial offers
a. usually promote low-priced convenience goods.
b. are handed out in malls, retail stores, and other public places.
c. involve more expensive items.
d. arrive through mail or newspaper delivery.
Question 7A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a
A) specialty-line wholesaler.
B) limited-service wholesaler.
C) rack jobber.
D) general merchandise wholesaler.
E) general-line wholesaler.
Question 8Referring to Coleman's major social class categories, the social class in our society that favors prestigious schooling, neighborhoods, and brands is the
A) upper class.
B) middle class.
C) upper-lower class.
D) working class.
E) lower class.
Question 9A national merchandising company is a major distributor of grocery and beauty products and uses many tactics to get samples into the hands of consumers. The most popular type of sampling for food and cosmetics products is ____ sampling.
a. on-package
b. door-to-door
c. mail
d. in-store
Question 10If a retailer needed help with store design and training sales personnel, it would most likely use the services of a
A) full-service wholesaler.
B) full-price wholesaler.
C) rack jobber.
D) cash-and-carry wholesaler.
E) technical wholesaler.
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