The term ________ refers to the length and the width of the channel employed.
a. channel power
b. channel design
c. channel structure
d. channel management
Question 2What effect predicts that familiar product claims seem more likely to be true?
a. The contrast effect
b. The procedural priming effect
c. The truth effect
d. The distraction effect
e. The thin slice effect
Question 3All of the following are flows associated with the marketing channel except:
a. geographical.
b. physical.
c. transactional.
d. informational.
Question 4After buying a 20,000 car, a 300 satellite stereo system seems inexpensive. This is an example of:
a. a thin slice theory effect.
b. proactive associative interference.
c. an assimilation effect.
d. a contrast effect.
e. a distraction effect.
Question 5Which of the following statements about direct exports is true?
a. Allows for immediate feedback on customer reaction as well as information on markets.
b. Communication with intermediaries must ensure both that they are satisfied with the arrangement and that they are equipped to market and promote the exporter's product appropriately.
c. The intermediary, such as an EMC, will take care of the international sales effort.
d. To evaluate post-show performance and to track qualified leads.
Question 6Seeing ads for extremely expensive automobiles (e.g., Mercedes Benz, Porsche) activates these concepts in memory and changes the way consumers think about ordinary automobiles for a brief period of time: ordinary automobiles seem inexpensive. This is an example of:
a. a priming effect.
b. proactive associative interference.
c. thin slice theory.
d. a familiarity effect.
e. the adaptive unconscious effect.
Question 7Which of the following is a home-country-based intermediary?
a. Direct exports
b. Indirect exports
c. Segregated exports
d. Integrated exports
Question 8Luke is interviewing for a job. As part of the process, he meets with potential co-workers at a cocktail reception. After just 30 minutes at the reception, he leaves. When questioned by his friends, Luke replies, I just knew right away after meeting some of the employees that this company isn't for me. This scenario illustrates:
a. classical conditioning.
b. thin slice theory.
c. central route processing from the elaboration likelihood model.
d. the assimilation effect.
e. the priming effect.
Quick Reply
