Advertising messages for business-to-business WWW users can be aimed at them based on
a. what type of computer they are using.
b. the speed of their modem
c. how long they have been on-line.
d. their site selections and search engine choices.
e. the company's credit rating.
Question 2Which of the following aspects can be accounted to risk with long-term contracts?
a. Selecting the wrong supplier
b. Supplier volume uncertainty
c. All of the choices.
d. Buyer is unreasonable
e. Supplier Opportunism
Question 3In the 80s and 90s, the stock market propelled publicly-held companies, including Internet start-up companies, to astronomical levels of financial strength called
a. the wealth factor.
b. the hyper trend.
c. unfair to old-line companies.
d. the money initiative.
e. the Microsoft effect.
Question 4In which of the following circumstances can a buyer go for long-term contracts?
a. Volume leveraging
b. Assurance of supply from a suppliers
c. Opportunity for creating joint value between both contracting parties
d. Buyer expects great level of commitment from supplier
e. All of the choices.
Question 5______ of U.S. small businesses (those with less than 100 employees) are online.
a. 90
b. 20
c. 37
d. 0
e. 5
Question 6________ are defined as those purchases that are made on a non-recurring or limited basis with little or no intention of developing an ongoing relationship with the supplier.
a. None of the choices.
b. Long term contracts
c. Short term contracts
d. Cost based contracts
e. Spot contracts
Question 7E-commerce encompasses both e-business sales and online consumer sales.
a. True
b. False
Question 8If the environmental condition is that there be high degree of trust between buyer and seller, which type of contract is highly desirable?
a. Either cost based or fixed price or incentive contract
b. Incentive contract
c. Fixed price contract
d. Either cost based or fixed price
e. Cost based contract
Question 9The new software developed by Marshall Industries which allows one site to access another site and display information located there transparently through its own site is called
a. Transparent Marketing Logistics (TML).
b. Extensible Markup Language (XML).
c. Clear Coding Language (CCL).
d. Marshall Industries Markup Language (MIML).
e. Simple Mail Tranfer Protocol (SMTP).
Quick Reply
