Percentage markup on selling price equals:
a. markup/cost.
b. initial markup - maintained markup.
c. percentage markup on selling price/(100 percent - percentage markup on selling price).
d. (percentage markup on cost)/(100 percent + percentage markup on cost).
e. 100 percent - percentage markup on cost.
Question 2An effective store layout and design creates a comfortable environment that enhances the merchandise and entices shoppers to browse and buy.
Indicate whether the statement is true or false
Question 3Which of the following statements about Gen Yers is false?
a. They are concerned with how the product makes them appear and less concerned about the shopping process.
b. These antifashion and antiestablishment consumers do not want entertainment or events when they shop.
c. Gen Yers seem to be turned off by promotions that do not take them seriously.
d. Some banks have lured Gen Yers with online user friendliness whereby they can drag money from one account to another all on the same screen.
e. Realizing the Yers' interests, many banks are allowing their customers to set their own rules for transferring funds into savings accounts.
Question 4When a group of competing retailers establishes a fixed price at which to sell their merchandise, they are engaging in horizontal price fixing.
Indicate whether the statement is true or false
Question 5Computer delays or lags can have a negative impact on branding efforts.
Question 6_____ is a practice where a low-priced model of a shopping good is used to lure shoppers into a store where the salesperson will attempt to persuade them to purchase a higher-priced model.
a. Leader pricing
b. High-low pricing
c. Multiple-unit pricing
d. Price lining
e. Bait-and-switch pricing
Question 7The first decision store planners must consider is how to efficiently allocate the store's space.
Indicate whether the statement is true or false
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