For a product or service to be successful, customers must be able to obtain the product or service ...

For a product or service to be successful, customers must be able to obtain the product or service when and where they want it.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

It is not possible to enhance a basic product.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Joining an organization such as DECA or FBLA is one way a student can build his or her own personal brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Luxury hotels position their products in the marketplace based on price and related services.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

When a business regionalizes a product, it commits the product to a location where it is the most popular and profitable.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Compare and contrast the skimming and penetration price strategies. At what stage in the product life cycle are these strategies most likely to be used?

Question 7

Describe in detail the product mix for a purchase you are likely to make. Be sure to describe the basic product, product enhancements, product line, packaging, brand, trademarks and licensing, and levels of brand recognition.

Question 8

What is the difference between a basic and an enhanced product. Give three concrete examples of basic and enhanced products.