You are opening a new restaurant and realize that customers might post reviews online. What should you do?
A) Recognize social networks as an important communication channel.
B) Try to monitor comments.
C) Use social media sites to interact with customers.
D) You should do all of these.
Ques. 2Following up on bad news in writing is important to _________.
A) promote good relations
B) formally confirm follow-up procedures
C) establish a record of the incident
D) achieve all of these purposes
Ques. 3A customer has posted a negative comment on your company's Facebook page about her dissatisfaction with the customer service she received. What should you do?
A) Delete the comment immediately before too many people see it.
B) File a lawsuit against the customer for libel.
C) Reply to the customer's post within 24 hours.
D) Ignore the comment.
Ques. 4What do most companies do first to control damage when a problem arises?
A) Consult the company's legal counsel.
B) Call or e-mail the individual involved.
C) Write a letter to the individual involved.
D) Ignore the problem if it is unlikely to happen again.
Quick Reply
