Good business blogs are generated by the organization and do not provide for reader interaction. ...

Answer to #1

Answer: FALSE
Explanation: Not all blogs invite comments, although most do, and many bloggers consider comments to be an essential feature. Blog comments can be a valuable source of news, information, and insights.

Answer to #2

Answer: TRUE
Explanation: Blogs, and online journals that are easier to personalize and update than conventional websites, have become a major force in business communication. Millions of business-oriented blogs are now in operation, and blogs have become an important source of information for consumers and professionals alike.

Answer to #3

Answer: C
Explanation: C) Microblogs are frequently used for providing company updates, offering coupons and notice of sales, presenting tips on product usage, sharing relevant and interesting information from experts, announcing headlines of new blog posts (see Figure 6.8), and serving as the backchannel in meetings and presentations.

Answer to #4

Answer: B
Explanation: B) Blogs are a potential solution whenever you have a continuing stream of information to share with an online audienceand particularly when you want the audience to have the opportunity to respond. Here are some of the many ways businesses are using blogs for internal and external communication.

Answer to #5

Answer: A
Explanation: A) Except with team blogs and other efforts that have an obvious and well-defined audience, defining the target audience for a blog can be challenging. You want an audience large enough to justify the time you'll be investing but narrow enough that you can provide a clear focus for the blog.

All are correct

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