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6 years ago
Retailers use private labeling to generate channel control because ________.
A) greater channel communication is fostered
B) a large proportion of a manufacturer's output is sold to one retailer
C) retailers can more easily obtain bank financing
D) store loyalty accrues to the retailer from positive experiences with the brand
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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