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A week ago
Characterize the straight rebuy, the modified rebuy, and new task decision in organizational purchasing. Provide an example of each.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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A week ago
a.The straight rebuy is like a habitual decision. This entails an automatic decision as when an
inventory level reaches a pre-established reorder point. Most organizations maintain an approved vendor list. As long as experience with the vendor is satisfactory, there is little to no ongoing information search or evaluation.
b.A modified rebuy situation involves limited decision making. It occurs when an organization
wants to repurchase a product or service, but with some minor modifications. This decision might involve a limited search for information, most likely by speaking to a few vendors. The decision will probably be made by one or a few people.
c.A new task involves extensive problem solving. Because the decision has not been made before,
there is often a serious risk that the product won't perform as it should or that it will be too costly. The organization designates a buying center with assorted specialists to evaluate the purchase; they typically gather a lot of information before coming to a decision.
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