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vsicard vsicard
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Summarize four features of a communicator that contribute to effective persuasion.
Textbook 

Psychology


Edition: 1st
Authors:
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xxsarahbryannexxsarahbryanne
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More questions for this book are available here
Answers will vary, but should contain the following for full credit:
The classic approach to understanding persuasion identifies relevant aspects of the communicator, message, and audience. There are four attributes of the communicator that make for effective persuasion: 1) Credibility (the communicator has the appearance of expertise or knowledgeability); 2) Trustworthiness (the communicator is or appears to be trustworthy); 3) Similarity (the communicator has social attributes like those of the intended audience); 4) Attractiveness (attractive communicators are generally more persuasive than unattractive communicators).

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