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ahyukj ahyukj
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One significant advantage to using television for advertising is the ________.

▸ entertainment carryover

▸ high audience selectivity

▸ long life for the message

▸ short preparation time

▸ low cost for production
Textbook 

Business in Action


Edition: 9th
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Kmc14Kmc14
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entertainment carryover

Some of the advantages of using television as an advertising media include great impact, broad reach, appealing to senses of sight, sound, and motion, creative opportunities for demonstration, high attention, and entertainment carryover.

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