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When employees at Coors chose the slogan "Turn It Loose," they didn't realize it would translate ...

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When employees at Coors chose the slogan "Turn It Loose," they didn't realize it would translate ...

When employees at Coors chose the slogan "Turn It Loose," they didn't realize it would translate to "Suffer from Diarrhea" into Spanish. To avoid similar problems, which of the following must the sender of a message do?

▸ select a proper communication channel

▸ provide means to ensure reliable feedback

▸ keep all messages in English

▸ select appropriate words or symbols as part of the encoding process

Textbook

Business Communication: Process and Product: Brief Edition

Edition: 7^th

Authors: Guffey, Loewy, Griffin

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More solutions for this book are available here

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theferpectstudent Author

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Thanks

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this is exactly what I needed

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