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te3la te3la
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7 years ago
What is the benefit to companies of using blogs as marketing communication tools?
A) Blogs provide companies with additional revenue.
B) Demographic information about customers can be easily tracked.
C) Blog content is easy to filter, monitor, and control.
D) Lifetime customer value can be evaluated through blogs.
E) Blogs are an inexpensive yet credible way to reach a fragmented audience.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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te3la Author
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#2
7 years ago
Very pleased, thank you
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