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SuperTongue SuperTongue
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6 years ago
The type of marketing strategy in which a company captures a larger share of an existing market for current products through market saturation or market penetration or develops new markets for current products is called
A) pull strategy.
B) skimming the cream.
C) product development.
D) push strategy.
E) market development.
Textbook 
Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
Authors:
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SaNaLAdReSSaNaLAdReS
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6 years ago
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