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goji.go goji.go
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11 years ago
Which of the following is a benefit of branding?
A) Well-recognized brands increase the shopping time necessary to find the quality and consistency buyers desire in a product.
B) Branding reduces the risks involved in some purchases for which buyers are unable to determine the quality objectively.
C) Brands communicate no information about the consumers who buy the brands.
D) Brands hide a product's special qualities.
E) Brands require consumers to compare product descriptions and ingredients.
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Diesel

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bbb
wrote...
#1
11 years ago
B) For buyers, well-recognized brands reduce the shopping time necessary to find the quality and consistency they desire in a product. Branding reduces the risks involved in some purchases for which buyers are unable to determine quality objectively. Consumers are able to express themselves by buying brand names with which they wish to be identified. Branding also helps sellers define their products' special qualities.
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