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Timmy Timmy
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6 years ago
What impact are iPods and other portable devices having on radio advertising?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
Younger age groups are tuning out radio altogether in favour of iPods, MP3 players, and computers where they control the content. A podcast is an audio recording posted online, much like a short radio show. A podcast is generally free, and a person can listen to it whenever they like. Radio stations have entered the pod world, as have content aggregators such as Apple and Yahoo. Some advertising models have emerged.
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