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bongua185 bongua185
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6 years ago
The three primary approaches used in communications research include:
A) consumer-oriented, business-to-business research and market-based research.
B) product-specific research, consumer-oriented research and target-market research.
C) competitive analysis, industry research and consumer research.
D) consumer-specific research, brand equity research and business-specific research.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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