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Jennthejelly Jennthejelly
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2 months ago
Delia is writing a message to persuade her employees to participate in a charity event. Which of the following statements best describes a step to build interest in her message?


▸ After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.

▸ In a persuasive message, the section that builds interest should be no longer than one paragraph.

▸ Persuasive requests to convince customers are likely to be shorter than direct requests.

▸ Indirect benefits are more persuasive than direct benefits to build interest.
Textbook 
Business Communication: Process and Product: Brief Edition

Business Communication: Process and Product: Brief Edition


Edition: 7th
Authors:
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tswinson3tswinson3
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Jennthejelly Author
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2 months ago
Thanks
Lawson1981
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Yesterday
Brilliant ツ
apelton
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2 hours ago
Good timing, thanks!
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