The whole concept of a novelty (or as the industry uses the phrase extreme beer) beers are for what ...

niikiii

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6 years ago

The whole concept of a novelty (or as the industry uses the phrase extreme beer) beers are for what ...

The whole concept of a novelty (or as the industry uses the phrase extreme beer) beers are for what purpose?

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master1998

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6 years ago

The intention of novelty beers (or as the industry uses the phrase extreme beer) is to appease a small group of the consuming marketplace, yet garner a larger amount of interest and contention along the way with the broader mainstream public. The novelty beers are something original and interesting or exciting, though often for only a limited time. The range of novelty can be quite mild and or extremein some examples even shocking.

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