A brand association network shows the connections people make to a brand.
a. True
b. False
Indicate whether the statement is true or false
Question 2Nike uses active sensors in high-value merchandise that send out telemetry data, tracking the package's traveling speed and conditions. Applying analytics to this data has the potential to largely reduce supply chain reaction times to avoid delays in shipments
Indicate whether the statement is true or false
Question 3When creating a customer satisfaction survey, questions about demographics should be located at the beginning of the survey.
a. True
b. False
Indicate whether the statement is true or false
Question 4The mean square within groups is equal to ____.
a. SSB/c-1
b. SSE/cn-c
c. MSB/MSE
d. c-1/cn-c
Question 5A brand carries a promise that it can help customers achieve the persona to which they aspire.
a. True
b. False
Indicate whether the statement is true or false
Question 6Reverse flows in logistics have decreased.
Indicate whether the statement is true or false
Question 7A customer's perception of quality and satisfaction can't be measured with precision.
a. True
b. False
Indicate whether the statement is true or false
Question 8The mean square between groups is equal to ____.
a. SSB/c-1
b. SSE/cn-c
c. MSB/MSE
d. c-1/cn-c
Question 9Concrete features of a product are the hardest to deliver and explain to customers.
a. True
b. False
Indicate whether the statement is true or false
Question 10An analysis of the benefits of a reverse or return flows program is dependent upon the development of the true costs associated with such a program and comparing them to a realistic measure of the benefits.
Indicate whether the statement is true or false
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