A question that screens out respondents because they do not qualify to answer a subsequent question (e.g. Do you own a DVD player?) is called a(n) ______ question.
Fill in the blank(s) with correct word
Question 2In database development information gathered can fall under any of the following types of information except
a. demographics c. category networks
b. purchase history d. physiographics
Question 3The WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS):
a. includes maximum standards for copyrights, appellations of geographic origin, industrial designs, trademarks, and trade secrets.
b. gives developing countries more time to implement changes related to intellectual property.
c. requirements apply equally to all WTO member states except emerging countries.
d. gives individuals and companies the right to own and sell property as they see fit.
Question 4____ research aims to clarify ambiguous situations or discover ideas that may amount to true business opportunities.
a. Exploratory
b. Preliminary
c. Clarifying
d. Descriptive
Question 5The degree of fit between secondary data and the information needs of a project is influenced primarily by
a. cost and timeliness of the data
b. response bias and sampling error
c. accuracy of the data
d. units of measurement and definition of classes
Question 6In a personal interview, asking general questions before asking specific questions in order to create less bias in the responses is known as the ______ technique.
Fill in the blank(s) with correct word
Question 7Which of the following is the process of breaking up a larger, heterogeneous market into smaller subsegments that group around homogeneous similarities?
a. targeting c. narrowing
b. segmenting d. focusing
Question 8Which of the following refers to a legal entitlement of exclusive rights to use an idea, piece of knowledge, or invention?
a. Domestication
b. Embargoes
c. Intellectual property
d. Functional lubrication
Question 9All of the following are types of business research EXCEPT _____.
a. exploratory
b. selective
c. descriptive
d. causal
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