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Home Q & A Board Other Fields Homework Help Business Marketing
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uni67 uni67
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5 years ago
A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies; it can acquire patents from other companies; or it can buy a ________ or ________ from another company.

• franchise; acquire rights

• franchise; co-brand

• license; receive permission

• license; franchise

• none of the above
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Marketing Management

Marketing Management


Edition: 13th
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emr21emr21
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5 years ago
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uni67 Author
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5 years ago
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You make an excellent tutor!
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