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ktpizzle1993 ktpizzle1993
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Adverting appeals for products often promote the features and benefits of the specific products.

▸ true

▸ false
Textbook 

Business in Action


Edition: 9th
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knh1473knh1473
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More questions for this book are available here
true

Companies use advertising for a variety of purposes. Product advertising promotes the features and benefits of specific products. Institutional advertising is designed to create goodwill and build a desired image for a company rather than to promote specific products.

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