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Delia is writing a message to persuade her employees to participate in a charity event. Which of the ...

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Delia is writing a message to persuade her employees to participate in a charity event. Which of the ...

Delia is writing a message to persuade her employees to participate in a charity event. Which of the following statements best describes a step to build interest in her message?

▸ After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.

▸ In a persuasive message, the section that builds interest should be no longer than one paragraph.

▸ Persuasive requests to convince customers are likely to be shorter than direct requests.

▸ Indirect benefits are more persuasive than direct benefits to build interest.

Textbook

Business Communication: Process and Product: Brief Edition

Edition: 7^th

Authors: Guffey, Loewy, Griffin

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