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debbyFlynn debbyFlynn
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7 years ago
For an advertisement to be ruled deceptive, the deception must influence consumers' decision making about products and services, which is known as ________.
A) material injury
B) double jeopardy
C) misdirection
D) puffery
E) substantiation
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
You make an excellent tutor!
paulinaibarra98
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Yesterday
Thank you, thank you, thank you!
Chaldoren
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2 hours ago
Brilliant ツ
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