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dorean dorean
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7 years ago
In the FOOT CREAM MINI CASE, Athlete's Aid emphasizes the use of its product to prevent athlete's foot. This is an example of ________.
A) comparative advertising
B) negative message framing
C) positive message framing
D) corrective advertising
E) deceptive advertising
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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dorean Author
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#2
7 years ago
Literally awesome, thanks
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