A supertaster is a individual who lives in a more intense taste world because they have up to twice as many taste buds than the average person. Among individuals of European descent, it is estimated that about 25% of the population are supertasters.

The evolutionary advantage to supertasting is unclear. In some environments, heightened taste response, particularly to bitter plant alkaloids, would represent an important advantage. However, other environments, increased response to bitter may have limited the range palatable goods. In our modern energy rich environment, supertasting may be cardioprotective, due to decreased liking and intake of fat, but may increase cancer risk via deceased vegetable intake. It may be a cause of picky eating ...