Marketing

The _________________________ entails asking a number of experts to estimate market performance, ...

The _________________________ entails asking a number of experts to estimate market performance, ...

The _________________________ entails asking a number of experts to estimate market performance, aggregating the results, and sharing this information with these same experts.
 Fill in the blank(s) with correct word

Questi

chialyncampbell   32   1 Reply

kdghpgb

Through their investment, multinational corporations bring economic vitality and jobs to their host ...

Through their investment, multinational corporations bring economic vitality and jobs to their host ...

Through their investment, multinational corporations bring economic vitality and jobs to their host countries and often pay higher wages than the average domestically-oriented firms.
 
 Indicate whether the statement is true or false
[br

Kayla1   73   3 Replies

Leyenlily

Describe the various sales forecasting techniques. ...

Describe the various sales forecasting techniques. ...

Describe the various sales forecasting techniques.

Question 2

Most sharing of information online is done with:
 A) YouTube.
  B) Facebook.
  C) Twitter.
  D) instant message.
  E)

vinh   27   1 Reply

HArdyx

Which of the following is not a best practice for video marketing?

Which of the following is not a best practice for video marketing?

Which of the following is not a best practice for video marketing?
 A) Make a creative sales video.
  B) Design and produce videos for mobile.
  C) Design and produce videos for the platforms on which they are to appear.
  D)

galekias   24   3 Replies

SDEAN2319

The medium on which people spend most time viewing is:

The medium on which people spend most time viewing is:

The medium on which people spend most time viewing is:
 A) television.
  B) smartphone.
  C) desktop computer.
  D) tablet.
  E) smartphone and tablet combined.

Question 2

Effici

Mpadilla99   37   1 Reply

nadiahoque14

Retailers have been using scanner data to perform all of the following except:

Retailers have been using scanner data to perform all of the following except:

Retailers have been using scanner data to perform all of the following except:
 a. Pay and promotion analysis.
  b. Promotion and pricing decisions.
  c. Shelf management.
  d. Direct product profitability.
  e. Forecasting.[

berrytarts   20   2 Replies

berrytarts

The company selling a product in a later stage of the life cycle will most likely manufacture the ...

The company selling a product in a later stage of the life cycle will most likely manufacture the ...

The company selling a product in a later stage of the life cycle will most likely manufacture the product in a developing country, where labor is inexpensive, to sell it all over the world.
 
 Indicate whether the statement is true or false

aharden0629   32   3 Replies

syreeta8435

Government consortia is a form of cooperation which takes place at the industry level and is ...

Government consortia is a form of cooperation which takes place at the industry level and is ...

Government consortia is a form of cooperation which takes place at the industry level and is typically characterized by government support or even subsidization.
 
 Indicate whether the statement is true or false

Ques

mlevans624   26   2 Replies

mlevans624

Market segments should be similar to each other to improve marketing efficiency. (True or false?)

Market segments should be similar to each other to improve marketing efficiency. (True or false?)

Market segments should be similar to each other to improve marketing efficiency.
 
 Indicate whether the statement is true or false

Question 2

What is behind the growth in photo sharing?
 A) Th

loverfly   36   1 Reply

Michealg22

PepsiCo International did not consider profit as the main criterion when they approached the former ...

PepsiCo International did not consider profit as the main criterion when they approached the former ...

PepsiCo International did not consider profit as the main criterion when they approached the former Soviet Union to establish a countertrade agreement.
 
 Indicate whether the statement is true or false

Question 2[/co

lmo12   16   2 Replies

lmo12

The official definition of a recession among professional economists is:

The official definition of a recession among professional economists is:

The official definition of a recession among professional economists is:
 a. One quarter of decline in GDP.
  b. Two consecutive quarters of decline in GDP.
  c. Three consecutive quarters of decline in GDP.
  d. Four consecutive

Canegang   17   1 Reply

1396hey

The recent discovery of oil reserves in the Sudan has helped to stabilize the economy and make it an ...

The recent discovery of oil reserves in the Sudan has helped to stabilize the economy and make it an ...

The recent discovery of oil reserves in the Sudan has helped to stabilize the economy and make it an attractive country for foreign direct investment.
 
 Indicate whether the statement is true or false

Question 2[/col

Camptastic213   23   3 Replies

amandagrace

In a recession, intermediaries are at greatest risk if:

In a recession, intermediaries are at greatest risk if:

In a recession, intermediaries are at greatest risk if:
 a. They cannot sell their heavy inventories.
  b. They do not reduce prices to final consumers.
  c. They do not increase promotional spending.
  d. They do not expand their

austinschwag   82   1 Reply

acoco

Trade shows are often one of the worst ways to gather information on many suppliers at one time.

Trade shows are often one of the worst ways to gather information on many suppliers at one time.

Trade shows are often one of the worst ways to gather information on many suppliers at one time.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

During recession

Bokie1213   63   1 Reply

gfricas

Always assume that an offshore company can automatically satisfy a buyer's performance requirements ...

Always assume that an offshore company can automatically satisfy a buyer's performance requirements ...

Always assume that an offshore company can automatically satisfy a buyer's performance requirements or expectations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

tyeoi   27   2 Replies

tyeoi

The majority of consumers in developing countries are very concerned with brand names since they ...

The majority of consumers in developing countries are very concerned with brand names since they ...

The majority of consumers in developing countries are very concerned with brand names since they portray a Western image.
 
 Indicate whether the statement is true or false

Question 2

Social news si

stiffler9192   24   3 Replies

brownie50498

Which of the following is the proper definition of portfolio investment?

Which of the following is the proper definition of portfolio investment?

Which of the following is the proper definition of portfolio investment?
 a. Direct investment in foreign entities.
  b. Purchase of a manufacturing plant in a foreign market.
  c. Outright purchase of a competing company.
  d. Pu

niania3   48   2 Replies

niania3

Despite its apparent simplicity, barter is one of the least-practiced forms of countertrade today. ...

Despite its apparent simplicity, barter is one of the least-practiced forms of countertrade today. ...

Despite its apparent simplicity, barter is one of the least-practiced forms of countertrade today.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Vertical marke

mt   23   1 Reply

itsmealviny

Large multinational firms like to maintain their established business relationships and, therefore, ...

Large multinational firms like to maintain their established business relationships and, therefore, ...

Large multinational firms like to maintain their established business relationships and, therefore, frequently encourage their suppliers to follow them abroad. This results in _____, which is a major cause for the increase in foreign direct investmen

starkidnotyap   59   2 Replies

starkidnotyap

______ offer special funding for the investor by providing land or buildings, loans, loan ...

______ offer special funding for the investor by providing land or buildings, loans, loan ...

______ offer special funding for the investor by providing land or buildings, loans, loan guarantees, or wage subsidies?
 a. Financial incentives
  b. Fiscal incentives
  c. Nonfiscal incentives
  d. Nonfinancial incentives
[br

Disney6   17   2 Replies

Disney6

Domestic purchasing must include the additional costs associated with conducting domestic ...

Domestic purchasing must include the additional costs associated with conducting domestic ...

Domestic purchasing must include the additional costs associated with conducting domestic transactions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In some o

kkqueen14   18   1 Reply

Uniquez

Organizations such as the United Nations have developed behavioral requirements for multinational ...

Organizations such as the United Nations have developed behavioral requirements for multinational ...

Organizations such as the United Nations have developed behavioral requirements for multinational corporations so that the corporations' presence is not harmful to the domestic or the foreign country. Which area does the UN not address in these insta

miaocitian   104   3 Replies

mariabbas

From a marketing channels perspective, social networking has:

From a marketing channels perspective, social networking has:

From a marketing channels perspective, social networking has:
 a. Caused consumers to make poor product choices.
  b. Not lived up to the expectations that the Internet would allow consumers to be better informed.
  c. Helped consumer

Shathena   38   1 Reply

SweetMarie1998

Which of the following is true about full ownership of international operations by multinational ...

Which of the following is true about full ownership of international operations by multinational ...

Which of the following is true about full ownership of international operations by multinational firms?
 a. It is not desirable, but a necessary prerequisite for international success.
  b. It is the result of polycentric considerations.

svanschaik   30   1 Reply

andyf12

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the ...

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the ...

A widespread acceptance of teleshopping and/or computer shopping might very well do all of the following except:
 a. Reduce the need for traditional retail stores.
  b. Decrease changes made by channel participants.
  c. Increase consu

brehndandouglas   29   1 Reply

Birkinbrat99

A relatively new technology that uses an electronic tag to track people or products using radio ...

A relatively new technology that uses an electronic tag to track people or products using radio ...

A relatively new technology that uses an electronic tag to track people or products using radio waves is called?
 a. Electronic scanners
  b. Computerized inventory control tags
  c. RFID tag
  d. Portable computers
  e. Univ

mlevans624   41   2 Replies

mlevans624

The level of foreign direct investment in a country is a measure of which segmentation requirement? ...

The level of foreign direct investment in a country is a measure of which segmentation requirement? ...

The level of foreign direct investment in a country is a measure of which segmentation requirement?
 a. Measurability c. Accessibility
  b. Substantiality d. Actionability

Question 2

The primary goa

av   41   1 Reply

Anna123

What is the difference between proactive and reactive motivators that spur a company to go ...

What is the difference between proactive and reactive motivators that spur a company to go ...

What is the difference between proactive and reactive motivators that spur a company to go international?

Question 2

A common approach for coordinating work efforts is to rely on audio conferencing of skype t

jmbt96   29   1 Reply

ChristopherRen

_____ involves contracting with independent suppliers located outside geographic boundaries of the ...

_____ involves contracting with independent suppliers located outside geographic boundaries of the ...

_____ involves contracting with independent suppliers located outside geographic boundaries of the United States for goods and services.
 a. Re-shoring
 b. Domestic sourcing
  c. Nearshoring
 d. Outsourcing
 e. Offshoring

yushi   47   1 Reply

jadasatchell

Why should a white paper include visual aids, short paragraphs, and informative titles?

Why should a white paper include visual aids, short paragraphs, and informative titles?

Why should a white paper include visual aids, short paragraphs, and informative titles?
 A) Many readers choose white papers based on how they look.
  B) To ensure it is easy for readers to scan.
  C) Readers like to see text in big

Shathena   51   3 Replies

gfricas

Which of the following is not an example of cost differentials that arise between countries?

Which of the following is not an example of cost differentials that arise between countries?

Which of the following is not an example of cost differentials that arise between countries?
 a. Lower labor rates.
 b. Fewer documentation requirements.
 c. Possible willingness to accept a lower profit margin.
  d. Exchange rate

B.edelen   51   1 Reply

Chefiegal

The text identifies what mistake companies make with white paper and e-book marketing?

The text identifies what mistake companies make with white paper and e-book marketing?

The text identifies what mistake companies make with white paper and e-book marketing?
 A) Treating them as a pure marketing platform.
  B) Identifying and explaining all acronyms.
  C) Including too many images and visual aids.

pippi713713   80   3 Replies

Keja12

Which of the following is not one of the usual roles of an international purchasing office (IPO)?

Which of the following is not one of the usual roles of an international purchasing office (IPO)?

Which of the following is not one of the usual roles of an international purchasing office (IPO)?
 a. Identify potential suppliers.
 b. Solicit quotes or proposals..
 c. Obtain product samples.
 d. Manage countertrade requirements

dr_lawlz   55   1 Reply

sarahdmarie

Interbrand competition versus intrabrand competition has been evaluated by the courts in ...

Interbrand competition versus intrabrand competition has been evaluated by the courts in ...

Interbrand competition versus intrabrand competition has been evaluated by the courts in considering:
 a. Fair trade laws.
  b. Dual distribution.
  c. Tying agreements.
  d. Vertical integration.
  e. Resale restrictions.[br

katt   30   2 Replies

katt

What is the correct order in country screening and selection?

What is the correct order in country screening and selection?

What is the correct order in country screening and selection?
 a. Evaluating country performance on each of the screening criteria, assigning an importance score to country screening criteria, and calculating a country attractiveness score.

djutopia   22   1 Reply

jkrobinson282

Product warranties can be effective promotional tools. (True or false?)

Product warranties can be effective promotional tools. (True or false?)

Product warranties can be effective promotional tools.
 
 Indicate whether the statement is true or false

Question 2

According to Dick Locke, all of the following are advice about language and commu

qurat.ain46   44   2 Replies

qurat.ain46

According to the CISG, a/an _____ is one of the countries that have ratified the treaty.

According to the CISG, a/an _____ is one of the countries that have ratified the treaty.

According to the CISG, a/an _____ is one of the countries that have ratified the treaty.
 a. rogue state
 b. independent commonwealth
 c. trading block
 d. contracting state
 e. The CISG is no longer in force.

[colo

berrytarts   94   1 Reply

kheycee

Four fundamental behavioral processes relevant to the marketing channel are:

Four fundamental behavioral processes relevant to the marketing channel are:

Four fundamental behavioral processes relevant to the marketing channel are:
 a. Role, power, conflict, and segmentation.
  b. Social class, motivation, conflict, and power.
  c. Control, cooperation, perception, and culture.
  d.

Johnwayne   16   3 Replies

Leyenlily

Conflict in the marketing channel is usually referred to as behavior that is:

Conflict in the marketing channel is usually referred to as behavior that is:

Conflict in the marketing channel is usually referred to as behavior that is:
 a. Nasty and vicious.
  b. Unwarranted and useless.
  c. Object centered.
  d. Goal impeding.
  e. Unfair.

Question 2[/colo

leo su   31   2 Replies

leo su

Which of the following is NOT a factor which might encourage standardization?

Which of the following is NOT a factor which might encourage standardization?

Which of the following is NOT a factor which might encourage standardization?
 a. Government and regulatory influences.
  b. Economies of scale in production.
  c. Economies in marketing.
  d. Shrinking of the world marketplace.[b

djutopia   19   1 Reply

moj201