Marketing

Which of the following is a type of perceived risk?

Which of the following is a type of perceived risk?

Which of the following is a type of perceived risk?
 A) Performance risk
  B) Recognition risk
  C) Information risk
  D) Literacy risk
  E) Business risk

Question 2

Existing chan

yushi   33   1 Reply

kdghpgb

Financial requirements in setting up a channel system are called:

Financial requirements in setting up a channel system are called:

Financial requirements in setting up a channel system are called:
 a. capital.
  b. investment.
  c. costs.
  d. expenses.

Question 2

Experienced negotiators do not need to understand thei

mfurness123   20   3 Replies

ztmarshall

Culture plays an important role in services. Which statement regarding medical services is ...

Culture plays an important role in services. Which statement regarding medical services is ...

Culture plays an important role in services. Which statement regarding medical services is inaccurate?
 a. Japanese consumers expect special treatment in a medical environment.
  b. Medicine is perceived as a public good in Japan.
  c.

croth99   35   2 Replies

croth99

This group is typically organized along product lines and provides the international marketer with ...

This group is typically organized along product lines and provides the international marketer with ...

This group is typically organized along product lines and provides the international marketer with complete marketing services.
 a. Distributors
  b. Enhancers
  c. Channel motivators
  d. Agents

Question 2[

houghtk2   29   1 Reply

cfnewb

Which of the following is a foreign direct agent?

Which of the following is a foreign direct agent?

Which of the following is a foreign direct agent?
 a. Managing agents
  b. Webb-Pomerene associations
  c. EMCs
  d. Commission agents

Question 2

A willingness to offer large concessions i

Amazingorange   31   1 Reply

Zootruck

Which of the following is not another name for an e-commerce hub site?

Which of the following is not another name for an e-commerce hub site?

Which of the following is not another name for an e-commerce hub site?
 a. Virtual mall
  b. E-marketplace
  c. Web-space
  d. Digital intermediary

Question 2

Seasonal variations in buyer

lauracecii93   46   1 Reply

moj201

For stores selling shopping goods, a location that is nearer to consumers is generally __________ ...

For stores selling shopping goods, a location that is nearer to consumers is generally __________ ...

For stores selling shopping goods, a location that is nearer to consumers is generally __________ would be the case for stores selling convenience goods.
 a. less important than what
  b. more important than what
  c. of the same impor

Myasslik   23   1 Reply

lkjhg13579

How should a marketing channel be designed? ...

How should a marketing channel be designed? ...

How should a marketing channel be designed?

Question 2

According to Karrass, research indicates that e-mail-based negotiations typically take less time to complete than those conducted face-to-face.
 a.

ogilusin   35   2 Replies

ogilusin

A product idea that at some stage fails to earn a go-ahead is immediately scrapped. Indicate ...

A product idea that at some stage fails to earn a go-ahead is immediately scrapped. Indicate ...

A product idea that at some stage fails to earn a go-ahead is immediately scrapped.
 
 Indicate whether the statement is true or false

Question 2

A/An _____ is also known as the negotiator's bottom

luckydon4   34   3 Replies

lululemon19

Procter & Gamble's ____________________ detergent was its first Pan-European product. Fill in ...

Procter & Gamble's ____________________ detergent was its first Pan-European product. Fill in ...

Procter & Gamble's ____________________ detergent was its first Pan-European product.
 Fill in the blank(s) with correct word

Question 2

Which of the following statements is true of cord-cutters?
 A

nano   49   1 Reply

tristankk

The set of people who participate in industrial buying decisions and are responsible for the ...

The set of people who participate in industrial buying decisions and are responsible for the ...

The set of people who participate in industrial buying decisions and are responsible for the consequences resulting from the decision are known as:
 a. Multiple purchase influencers.
  b. Professional buying group.
  c. Buying center.

drewsy20   28   3 Replies

Tingya

Which of the following statements is true of nonfocal attention?

Which of the following statements is true of nonfocal attention?

Which of the following statements is true of nonfocal attention?
 A) Information processing cannot take place during nonfocal attention.
  B) Nonfocal attention happens when consumers focus on a stimulus.
  C) Consumers are aware of

brehndandouglas   51   2 Replies

brehndandouglas

Which of the following is not one of McVey's propositions about the behavior of intermediaries?

Which of the following is not one of McVey's propositions about the behavior of intermediaries?

Which of the following is not one of McVey's propositions about the behavior of intermediaries?
 a. The intermediary is a link in a chain forged by the manufacturer.
  b. The intermediary acts primarily as a purchasing agent for his custome

galekias   44   1 Reply

Shahla

A/An _____ is a method or scheme devised for making or doing something to achieve a desired end.

A/An _____ is a method or scheme devised for making or doing something to achieve a desired end.

A/An _____ is a method or scheme devised for making or doing something to achieve a desired end.
 a. want
 b. objective
  c. BATNA
 d. plan
 e. position

Question 2

McVey's propositio

Rene   36   3 Replies

Brarg

_____ is the intensity of stimuli that causes them to stand out relative to the environment.

_____ is the intensity of stimuli that causes them to stand out relative to the environment.

_____ is the intensity of stimuli that causes them to stand out relative to the environment.
 A) Abstraction
  B) Concreteness
  C) Ambivalence
  D) Prominence
  E) Habituation

Question 2[/b

aharden0629   24   1 Reply

b1984

Consumers pay more attention to things that:

Consumers pay more attention to things that:

Consumers pay more attention to things that:
 A) are subliminal.
  B) are low in signal.
  C) are habituated.
  D) are concrete.
  E) are more verbal than visual.

Question 2

A pri

aslocke   24   1 Reply

Jello

____________________ influences the perception and evaluation of a brand in a particular country. ...

____________________ influences the perception and evaluation of a brand in a particular country. ...

____________________ influences the perception and evaluation of a brand in a particular country.
 Fill in the blank(s) with correct word

Question 2

A stimulus can be made personally relevant by:
 A

jc123   17   3 Replies

itsmealviny

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good ...

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good ...

A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ____________________ risks are low for apparel, while prestige gains are high.
 Fill in the blank

miaocitian   24   1 Reply

tinydancer1314

Those companies, organizations, or individuals who are ahead of trends or have needs that go beyond ...

Those companies, organizations, or individuals who are ahead of trends or have needs that go beyond ...

Those companies, organizations, or individuals who are ahead of trends or have needs that go beyond what is offered by current products are known as:
 a. pioneers.
  b. initiators.
  c. lead users.
  d. trendsetters.

[co

Marzard18   37   2 Replies

Marzard18

Which of the following is not typically mentioned as an advantage of distributor advisory councils? ...

Which of the following is not typically mentioned as an advantage of distributor advisory councils? ...

Which of the following is not typically mentioned as an advantage of distributor advisory councils?
 a. They enable channel members to engage in price maintenance.
  b. They provide for face-to-face dialog.
  c. They provide a vehicle

ajx47   36   3 Replies

bev

The initial International Product Life Cycle addressed four levels of country development. Indicate ...

The initial International Product Life Cycle addressed four levels of country development. Indicate ...

The initial International Product Life Cycle addressed four levels of country development.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an impact of change

bvillan1   29   1 Reply

syreeta8435

_____ is a negotiation tactic in which the negotiator insists on negotiating in a location that is ...

_____ is a negotiation tactic in which the negotiator insists on negotiating in a location that is ...

_____ is a negotiation tactic in which the negotiator insists on negotiating in a location that is more favorable to him/her.
 a. Consistency
  b. Caucus
 c. Venue
 d. Low ball
 e. High ball

Question 2[

Same.sha   34   1 Reply

1396hey

Which of the following statements is true of consumers' perception of vision?

Which of the following statements is true of consumers' perception of vision?

Which of the following statements is true of consumers' perception of vision?
 A) Seeing more pictures of products being compared helps consumers be certain about their choices.
  B) Consumers' sensory experiences of a product are not infl

slayer909   19   1 Reply

dankthetank

Production is moved to low-cost countries in the maturity stage of the product life cycle. Indicate ...

Production is moved to low-cost countries in the maturity stage of the product life cycle. Indicate ...

Production is moved to low-cost countries in the maturity stage of the product life cycle.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is a disadvantage of u

emilytren   46   1 Reply

Shahla

Which of the following is a disadvantage of the product portfolio approach?

Which of the following is a disadvantage of the product portfolio approach?

Which of the following is a disadvantage of the product portfolio approach?
 a. A global view of the competitive structure
  b. International competitive behavior follows different rules compared to the domestic market.
  c. A guide fo

Disney6   17   2 Replies

Disney6

In _____, one party (usually the buyer) gets a lower price as the parties work jointly to reduce the ...

In _____, one party (usually the buyer) gets a lower price as the parties work jointly to reduce the ...

In _____, one party (usually the buyer) gets a lower price as the parties work jointly to reduce the seller's costs or the joint transaction costs of doing business together.
 a. logroll
 b. expand the pie
 c. cut the costs for complia

mt   37   2 Replies

mt

A detailed statement covering the manufacturer's policies in most of the relevant areas of its ...

A detailed statement covering the manufacturer's policies in most of the relevant areas of its ...

A detailed statement covering the manufacturer's policies in most of the relevant areas of its relationship with channel members is referred to as a:
 a. Franchise contract.
  b. Reciprocal trade deal.
  c. Cooperative agreement.

mlevans624   32   1 Reply

lwbohn

In global commerce, people assume that the terms of one market are acceptable in another and do not ...

In global commerce, people assume that the terms of one market are acceptable in another and do not ...

In global commerce, people assume that the terms of one market are acceptable in another and do not recognize cultural or legal landmines.
 a. True
  b. False
 Indicate whether the statement is true or false

Ques

hawkmom52   113   1 Reply

PrincessArizona

It is often easy to go back and negotiate what contractual terms actually mean once the contract has ...

It is often easy to go back and negotiate what contractual terms actually mean once the contract has ...

It is often easy to go back and negotiate what contractual terms actually mean once the contract has been signed and a period of time has passed.
 a. True
  b. False
 Indicate whether the statement is true or false

[color=gre

pid   35   3 Replies

syreeta8435

The Cisco Systems' example cited in the textbook showed that Cisco:

The Cisco Systems' example cited in the textbook showed that Cisco:

The Cisco Systems' example cited in the textbook showed that Cisco:
 a. Needed to get tougher with its value-added channel resellers.
  b. Needed to provide far more promotional incentives for dealers.
  c. Needed dealers to carry more

walravenseric   86   2 Replies

walravenseric

New items in an existing product line for a company are likely to have the higher success rate than ...

New items in an existing product line for a company are likely to have the higher success rate than ...

New items in an existing product line for a company are likely to have the higher success rate than new to the world type products.
 
 Indicate whether the statement is true or false

Question 2

A ch

codym806   26   1 Reply

Adzovi

Continuous innovations cause a great deal of disruption for consumers and often involve new ...

Continuous innovations cause a great deal of disruption for consumers and often involve new ...

Continuous innovations cause a great deal of disruption for consumers and often involve new industries or new standards of management.
 
 Indicate whether the statement is true or false

Question 2

W

boostedrex   42   1 Reply

sdfasdf789

Service providers can become global marketers by reconfiguring their service delivery to avoid the ...

Service providers can become global marketers by reconfiguring their service delivery to avoid the ...

Service providers can become global marketers by reconfiguring their service delivery to avoid the location-bound dimension.
 
 Indicate whether the statement is true or false

Question 2

In a fixed

Camptastic213   42   1 Reply

moj201

Large supermarkets have selected small food manufacturers to provide natural food items for their ...

Large supermarkets have selected small food manufacturers to provide natural food items for their ...

Large supermarkets have selected small food manufacturers to provide natural food items for their stores because:
 a. Customers are demanding products made by small manufacturers.
  b. Of the small manufacturer's credibility.
  c. Larg

ogilusin   67   1 Reply

KailaMac18

Rules and laws that impose larger operating costs on foreign firms than on local competitors, that ...

Rules and laws that impose larger operating costs on foreign firms than on local competitors, that ...

Rules and laws that impose larger operating costs on foreign firms than on local competitors, that provide subsidies to local firms only, or that deny competitive opportunities to foreign suppliers are known as regulatory practices.
 
 Indi

mfurness123   39   3 Replies

itsmealviny

Consumers appear to more quickly access information about brands they encounter when they are old ...

Consumers appear to more quickly access information about brands they encounter when they are old ...

Consumers appear to more quickly access information about brands they encounter when they are old compared to when they are younger.
 
 Indicate whether the statement is true or false

Question 2

Whe

mananshah90   22   1 Reply

b1984

Even when there is no contract, most transactions are covered by a gap filler known as the Uniform ...

Even when there is no contract, most transactions are covered by a gap filler known as the Uniform ...

Even when there is no contract, most transactions are covered by a gap filler known as the Uniform Commercial Code.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2
[

Bryzgalov   17   2 Replies

Bryzgalov

Which stage of the product life cycle is characterized by the introduction of new product variants? ...

Which stage of the product life cycle is characterized by the introduction of new product variants? ...

Which stage of the product life cycle is characterized by the introduction of new product variants?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 2

_____ is the portion of memory wher

romankn   78   1 Reply

Themanishere

In which stage of the product life cycle are standards likely to be established?

In which stage of the product life cycle are standards likely to be established?

In which stage of the product life cycle are standards likely to be established?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 2

_____ describes how we organize knowledge in memory.

miaocitian   56   1 Reply

itsmealviny

The major strategic emphasis for channel managers to make possible changes to the channel structure ...

The major strategic emphasis for channel managers to make possible changes to the channel structure ...

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
 a. introduction
  b. growth
  c. maturi

AllisonHope3   149   3 Replies

khwill